Iryna Rachkovska-Bakovetska, the heroine of this story, believes: "We create our culture in the conditions that life dictates to us. Culture, values, traditions are what each of us takes with us when we are unable to carry even an alarming suitcase, when we need to escape in what we were in, when there is no way to plan a route and make a list of the necessary things... Because everything can be started from scratch. Because every Ukrainian will be able to start their cities and lives from scratch. But we remain Ukrainians only on the condition that we are carriers of our original culture, and not because we live in Kharkiv, Mariupol or Rivne. Because occupiers, collaborators, traitors can simply be on the territory of a certain state... It is our Ukrainian culture that identifies us in the world as a nationality, a nation, an ethnic group...".

Someone endlessly raves about cosmetics, clothing styles, proper nutrition, easy learning of English, all kinds of travel, receiving millions of views. Someone writes and publishes book after book about salvation from PTSD, ultra-modern management, a whole bunch of reasons why children do not listen to their parents, getting into the very heart of the market situation, fairly receiving good fees, and this is right. This is quite understandable from the point of view of a quick and desired response to a public request. But there are someone who did not think about the market situation, because they were busy with other thoughts - how to preserve the DNA of the nation. Someone found a way out for such preservation in preparing and publishing a book about the tradition of Rivne Easter egg making, and it became a bestseller. Let it be of regional importance - but a book that grateful readers in the Rivne region are buying up like hotcakes. Why?